Creative direction with business outcomes
NOT
JUST A
PREETI
FACE
Featured Work
Crafting visual stories that spark desire and connect with consumers
– Preeti
BRANDS & EXPERIENCE
CAMPAIGNS
Visual Storytelling — My passion lies in crafting key brand visuals that provoke and engage.
Strategic mindset —
I thrive on working within cross-functional brand and marketing teams in meeting business objectives and targets.
Team building — I value collaboration at every stage, making room for diverse voices in building and inspiring high-performing teams.
I am a seasoned Creative Director with global experience in crafting visual stories for the mass and luxury brand worlds. With a social-first mindset and a 360° marketing approach, I help build brands with creative campaigns that not only stand out but successfully transform a brand’s presence while meeting sales objectives.
From integrated platforms to thumb-stopping campaigns, I bring ideas to life in ways that resonate deeply with the consumer. I lead with empathy, understanding what my team needs to achieve their best work and what our audiences desire. The best creative work starts with listening.
Always curious. Always evolving. Always all-in.
Home is New York City